Research Proposal

Theme: Need for Dog Adoption and care in Delhi

Some Questions I would like to research
1. How can people be persuaded to adopt dogs?
a. Why do people adopt dogs?
b. Where do people adopt dogs from?
c. Who adopts the dogs?
d. What are the apprehensions that people have while adopting dogs?
e. How do people know about where to adopt dogs from?

2. How do dog adoption agencies promote themselves?
a. What is the media?
b. What is the message?
c. Where are they located?
d. What is the look and feel?

Appropriate tools
1.a. Literature Review on articles and books on the relation between people with their dogs and the history behind it; 5-6 case studies of dog-owners.
1.b. Literature Review on sources to adopt dogs such as dog shelters, dog owners, breeders, pet shops etc. Visiting and interviewing about 5 dog shelters, 5 dog owners, 6-7 pet shops, 2-3 breeders.
1.c. Observation in pet shops or stalls of the kind of customers they get, case studies of 5-6 dog owners.
1.d. Questionnaires ( 50) of random selection for people who don’t have a dog at home.
1.e. Interviews of existing pet- owners- about 10

2.a. Study existing advertisements, websites, brochures, books etc. that have been used to inform people about dog adoption and care (Done with observation and literature review.)
2.b. Study how different places differentiate themselves with the others of their kind in giving similar messages, analysis of media imagery to support the message.
2.c. Contextual review of the main places and their addresses.
2.d. Semiotic analysis:
What style, grids, pictures, colours etc. they use. – Observation and studying of design elements in different media.

Why is my project important?
There is a lack in the adoption system and a gap in between dogs and prospective owners.
My project is aimed at making people more receptive towards dog as a pet at home and looking at the benefits more than getting stuck with their fear.